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As a division of Peninsula Community Foundation, the
Center for Venture Philanthropy (CVP) must be visually connected to the
Foundation. However, it is also important that the CVP be recognizable
as an individual office. With this in mind, the CVP Logo shares the primary
shape of the Peninsula Community Foundation Logo—an open, classic
spiral—but appears in CVP Purple and incorporates a small, ancillary
curl or “C”.
The PCF Logo is designed to visually represent two key attributes of the
Foundation’s culture: “connected-ness” and imagination.
In addition, the CVP’s ancillary mark—a rising curl—implies
creativity, movement and innovation in action. It functions as a simple
illustration of the CVP’s pioneering approach to strategic charitable
investment and “new philanthropy.”
The CVP Logo incorporates an abstract representation of the letterforms
“P” and “C” (for Peninsula Community Foundation) and
the spiral connotes focus, flexibility and momentum. The rising curl depicts
the transformation of potential energy into action, conveying the CVP’s
role as an outlet for shared energies and new ideas. The openness of the
spiral supports this imagery by communicating approachability and friendliness—two
distinguishing characteristics of Peninsula Community Foundation and the
Center for Venture Philanthropy.
For the Center for Venture Philanthropy Logo to maintain
its impact, the surrounding area must remain clean and uncluttered. Careful
consideration should be given when placing the Logo close to graphic elements
such as photography, other logos, borders, illustrations or text. Please
refer to the measurements at left for the clear space requirements. Follow
these guidelines in every use of the Logo.
“CVP Purple” is Pantone 7456c. The color appears in the spiral
mark and the word “venture”. The color should always be adjusted
to match 100% Pantone coated when printing on both coated and uncoated
paper.
If Pantone spot color cannot be used, CVP Purple may be reproduced using
a 4-color print process (C= 60, M=47, Y=0, K=0). Please work carefully
to match the Center for Venture Philanthropy’s color when printing
this way.
When using the Center for Venture Philanthropy Logo for digital media,
use #666699 (R=102, G=102, B=153).
Whether reversing the CVP Logo to white on black or
reproducing the Logo in black on a light background, choose the background
color carefully to provide strong contrast and legibility.
The Center for Venture Philanthropy Logo may be embossed (we prefer a
“registered” emboss) but only the spiral mark is embossed. The
embossing process should leave a clean, clear impression of the spiral
mark but appear without a hard, beveled edge.
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