 |
As
an initiative of Peninsula Community Foundation and San Mateo County,
the Peninsula Partnership for Children, Youth and Families must be visually
connected to the Foundation. However, it is also important that the Peninsula
Partnership be recognizable as a unique office. With this in mind, the
Peninsula Partnership Logo shares the primary shape of the Peninsula Community
Foundation Logo—an open, classic spiral—but appears in Partnership
Blue and incorporates a small, ancillary spark.
The
Peninsula Partnership Logo incorporates an abstract representation of
the letterforms “P” and “C” (for Peninsula Community
Foundation) and the shape connotes focus, flexibility and energy. The
spiral implies a gathering of momentum, and the spark depicts the impact
of united energy. The openness of the spiral also conveys approachability
and friendliness—two distinguishing characteristics of Peninsula
Community Foundation and the Peninsula Partnership. And, the spiral crosses
over itself at the center, which is a subtle way of illustrating the Partnership’s
close connection with local organizations, municipal partners and community
members. It also communicates the Peninsula Partnership and Peninsula
Community Foundation’s shared role as a community nexus. PCF has
been a gathering place for people, ideas and community building since
1964, and the Peninsula Partnership has been working to improve the lives
of children since 1993.
For the Peninsula Partnership for Children, Youth and
Families Logo to maintain its impact, the surrounding area must remain
clean and uncluttered. Careful consideration must be used when placing
the Logo close to graphic elements such as photography, other logos, borders,
illustrations or text. Please refer to the measurements at left for the
clear space requirements. Follow these guidelines in every use of the
Logo.
“Partnership Blue” is Pantone 299c. The color appears in the
spiral mark and the word “partnership”. The color should always
be adjusted to match 100% Pantone coated when printing on both coated
and uncoated paper.
If Pantone spot color cannot be used, Partnership Blue may be reproduced
using a 4-color print process (C= 85, M=19, Y=0, K=0). Please work carefully
to match the Peninsula Partnership’s color when printing this way.
When using the Peninsula Partnership Logo for digital media, use #3399cc
(R=51, G=153, B=204)).
Whether reversing the PP Logo to white on black or
reproducing the Logo in black on a light background, choose the background
color carefully to provide strong contrast and legibility.
The Peninsula Partnership Logo may be embossed (we prefer a “registered”
emboss) but only the spiral mark is embossed. The embossing process should
leave a clean, clear impression of the spiral mark but appear without
a hard, beveled edge.
There are two size restrictions for using the Peninsula Partnership Logo.
The preferred logo for all applications is the Large Logo format, but
it is not to be used smaller than 1 3/4”. For small use applications
of 1 3/4” to 1 1/4”, please use the Small Logo format. The Peninsula
Partnership Logo may NOT be reproduced smaller than 1 1/4”.
|
... |
